Project Goals
Create a modern, colorful logo and streamline the teachings of Certified dog trainer Diana Logan. We started our brand exploration by brainstorming keywords:
| Learning Socialization Fun Dayschool for puppies Curious Good, positive Care Explore Vitality Goofiness Connected Foundation | Play Engaged Enriching Games Puppy-only community Playground Growth Development Run Tumble Climb Explore place + space |
Design Exploration
Two logo designs were explored from a batch of initial sketches, embracing the playful brand ethos:
The strongest design, fully embracing the PupStart brand, was explored as wide, tall and tiny variations, and mocked up in marketing and training print pieces.
Color Exploration & Completed Logo Design
Animated Logo
